We tried the new Coca-Cola Starlight and sadly the best thing about it is not even in the bottle. It’s on the label.
I was SO EXCITED when we saw this first-time limited-edition flavor available in the cooler at Publix. Coca-Cola Starlight was not on our grocery list, but definitely ended up in our shopping cart. Full disclosure that even though we purchased this on our own, as an Amazon Affiliate, we earn from qualifying purchases with our links.
I’m in charge of pushing the grocery cart and following Mark around the store, so I had plenty of time to checkout the new label along the journey. The most noticeable features I saw was the reddish color of the soda, the pinkish color on the label and the description of “Space Flavored”.
In the checkout line, I had time to read a press release:
“Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue. Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”
Finally home and groceries put away, we finally had the taste test. And yes, Starlight has a reddish hue.
We tried it at the same time and there was a long pause before one of us simply said “so that’s what space tastes like?” And it was said without a smile. I thought it had a strong aftertaste of cotton candy. Mark said it reminded him of Faygo's Rock & Rye, the Detroit based soda he drank as a kid. If you’re expecting to taste regular, classic, zero or diet Coca Cola, you’ll be disappointed.
In between finishing the bottle, we had time to explore the augmented realty (AR) feature of the "Concert on the Coca-Cola". Scanning the QR Code on the bottle launches the AR concert by global pop star Ava Max. How can we not love one of her biggest hits and our favorite song “Kings and Queens”.
The concert was great and we watched it a few times because we love the song, but we bought Coca-Cola Starlight to quench our thirst. We could have had the same experience in the checkout line, without even buying the product.
We’re really hoping the next Coca-Cola release offers more in terms of product flavor than just marketing. If not, then we’re happy with experiencing the checkout line-only concerts.
Comments